Online marketing and e-commerce have caught on like wildfire. Owing to the ease of setup and novelty of the idea, businessmen are flocking to own their own websites to sell their products and services. And as each business is unique, the website for it needs to be one of a kind too. And this is where Content Management Systems (CMS) come in. CMSs are applications that help you to create, manage, and deploy content of your choice to the website that you own. There are various CMS applications available in the market that helps the user customize his/her website with ease. And if you are an amateur who is looking to launch a new website with great content for your business, there are some things that you should keep in mind before delving into this area. The following tips will guide you in choosing the right design structure for your website.
Think about your goals
There are many ways you can create content for a website and it is important that you do it the right way. It should suit the objectives that you hope to achieve through the content. Always keep your goals in mind and use the application accordingly.
Always put up attractive images
Imagesin a website have a considerable role in shaping the customer’s opinion about the site. Hence, good quality images that appeal to the aesthetic tastes of the customers is a must when it comes to designing a site for your business. There are various paid and free photo resources available online, that you can use for the purpose.
Choose subtle colour palettes
Do not get too worked up on the colours and patterns in the website. It is better to stick to a colour theme and use variations within it. Online resources like Colour Lovers contain attractive palettes that will help you in choosing the colour that matches your brand.
Fonts should be simple and attractive
First and foremost, do not overdo your bolds and italics. The key is to make the website user-friendly and easy to read.
Avoid clutter and embrace whitespaces
Do not ever fill the whole website with content no matter how relevant you think the information is. The customer who uses the website is looking for a quick and easy read and too much content might scare him off. Excessive ads, auto-playing music or video, pop-ups, etc. are things that users find annoying. Use your discretion and put them up only if absolutely necessary. Create whitespaces wherever you think is appropriate and make sure that the website looks neat and tidy.
Do not take the logo lightly
The logo of the site forms the face of the business. An attractive logo creates a good impression about the website in the eyes of the customer. Get the logo designed by a reputed company or a designer and make sure that it displays quality and class.
Building a website for your organization that adorns great content can do wonders to the popularity of your business. It will drive in more customers that too without having to do much work. Keep these tips in mind while designing the website and you will get yourselves a classy website.
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You can also take a look at pixel fish for more useful articles on custom web & logo design tips.